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Welcome to the future of Google Analytics

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Source: Google Analytics newsletter dated Oct 28, 2020

Google Analytics helps you understand your customers and create better experiences for them. But with rapid changes in customer behaviour and evolving industry standards for privacy, it’s more challenging than ever to get the insights that you need. So we’re introducing a new, more intelligent Analytics experience that delivers the essential customer insights that you need to be ready for whatever comes next. Get started today with just a few clicks.

This next generation experience will take your digital analytics to a whole new level.

  • It’s built with machine learning at its core to automatically uncover new insights from your data that you can use to improve your website or app.
  • It provides a more complete understanding of how people interact with your business by bringing together data across app and web.
  • Looking ahead, this experience will work with or without cookies or identifiers so that you can get robust insights about your visitors even with gaps in your data.

And this is just the beginning. We will continue to invest in the next generation of Analytics to help you drive better outcomes for the long term.

Now is the time to build the digital foundation that your business needs for the future — and we’ve made it easy for you to get started here. You can begin collecting data and benefit from the latest innovations in the new Analytics experience as they become available while keeping your current Analytics implementation intact.

See you online,
The Google Analytics Team

Introducing DigitalOcean App Platform

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Source: Digital Ocean Newsletter dated Oct 28, 2020

We are excited to announce that DigitalOcean App Platform is now in General Availability. App Platform is a modern platform as a service (PaaS) offering that makes it even easier to build, deploy, and scale your apps. You can deploy code by simply pointing to a GitHub repository and App Platform will do all the heavy lifting of managing the infrastructure, app runtimes, and dependencies for you. App Platform supports many popular languages and frameworks like Node.js, Python, Django, Go, PHP, Laravel, React, Ruby, Ruby on Rails, Gatsby, Hugo, static sites, and Docker.

We built this product on a shared Kubernetes platform, which means you get the power, scale, and flexibility of Kubernetes without dealing with any of the underlying complexity.

App Platform runs on DigitalOcean’s infrastructure, which keeps costs low – not only when you start, but also when you scale your apps. There are three pricing tiers: Starter, Basic, and Professional. The Starter tier is ideal for static sites, as you can build and deploy 3 static sites for free (each additional static site will be charged $3/month). The Basic and Professional tiers are suitable for dynamic apps.

We hope you’ll try App Platform to deploy your web apps, websites, and APIs. You can check out the docs, learning resources, and a sample app for an RSS feed aggregator for more insights to the platform. And here are the repos for the frontend and API to help you get started.

See more updates in the latest products and features blog post.

Tailwind Create: New feature added for Pinterest that automates designing Pins

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Disclosure: This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.

 

For each idea or associated URL and images, Tailwind Create automates the process of generating multiple designs, tweaking as you like, and then sharing a few using features like SmartSchedule and Tailwind Communities. The whole process is seamless with drag & drop and no programming knowledge needed.

Tailwind Create is now available for all Tailwind members. Special 50% launch discount (valid until Jan 31st), which you can use on any higher tier Create plan (lock in this discount for life, so long as you upgrade by Jan 31st, 2021).

Let’s take a look at Tailwind Create with the help of screenshots.  

 Tailwind Create: A new feature added with Tailwind for Pinterest.

Each brand has its own choice of colors which is kept consistent as part of brand identification. Tailwind Create takes into account colors and logo that define a brand.

 

As highlighted, “We recommend publishing new ideas with new images, titles, and descriptions to provide Pinners with the best possible experience.” So, instead of the title of the post Automate Instagram publishing with Tailwind for Instagram, I change to ‘Implementing Tailwind for Instagram for your business’. The title that appears with the posted article (Automate Instagram publishing with Tailwind for Instagram) has been used earlier. 

There are two options to choose images. Either Upload Photos through your device, let Tailwind Create pull in images from your URL,  or choose from Stock Photos (library of photos).

Under Stock Photos, there are two options: free photos or premium photos accessible by subscribing to a paid Tailwind Create plan.

Now comes the magic of Tailwind Create. Based on the images added, you get a number of designs for Pins that you can share. Choose a few to share for each idea.

The aim of Tailwind Create is to create and share quality content with ease. With Tailwind Create, you get immediate access to so many wonderful designs for an idea that it becomes irresistible to share all. Yet it is better to focus on refining few quality Pins for each idea instead of Pinning similar designs, even if each design for an idea appears unique with Tailwind Create. So goes the tip: “Select and refine a few designs that best capture your idea.”

In order to quickly zero in few designs to refine, make use of filters under Content, Industry, and Pin Format.

A whole host of editing tools with Text, Elements, and Photos.

Once a particular design is selected, it will not be altered while other designs can be tweaked under Design Settings. Once design selected for Pinning (selected designs can be more than one), press Review Your Selection.

You can still ‘Try on different looks’ the selected designs by playing with colors or styles or fonts before pressing Go Schedule.

You can either schedule all the drafts under one click or choose one by one.

Select board for each design or Pin. One design can have multiple boards to schedule for.

Make use of SmartSchedule for letting Tailwind algorithm decide the best time for engagement. To know more about SmartSchedule, click here.

Select the board under which the design/Pin to be placed for sharing.

To know the status of scheduled Pins or SmartSchedule, click Scheduled Pins on the top menu.

Make use of Community feature to multiply sharing of Pins with like-minded peers. To know more about Tailwind Community, click here.

Tailwind Create is one more tool to speed up your Pinterest marketing while adhering to overall Pinterest SEO, best practices. Pin in moderation. Do not create too many Pins for a URL or share many in quick succession.

To understand difference between fresh Pins and duplicate Pins, here is our previous article: Images and Pinterest: Tailwind could help marketers seize from a marketplace that is affluent while understanding fresh Pins and duplicate Pins. When used correctly and if you follow suggestions to share only a few designs for each idea, you can Pin with confidence.

Also, it is to be noted that Tailwind has two distinct programs: Tailwind for Pinterest and Tailwind for Instagram. Both are excellent in your pursuit for automating the process of sharing images and videos on Pinterest and Instagram. 

 

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