Source: Google Analytics newsletter dated Oct 28, 2020
Google Analytics helps you understand your customers and create better experiences for them. But with rapid changes in customer behaviour and evolving industry standards for privacy, it’s more challenging than ever to get the insights that you need. So we’re introducing a new, more intelligent Analytics experience that delivers the essential customer insights that you need to be ready for whatever comes next. Get started today with just a few clicks.
This next generation experience will take your digital analytics to a whole new level.
- It’s built with machine learning at its core to automatically uncover new insights from your data that you can use to improve your website or app.
- It provides a more complete understanding of how people interact with your business by bringing together data across app and web.
- Looking ahead, this experience will work with or without cookies or identifiers so that you can get robust insights about your visitors even with gaps in your data.
And this is just the beginning. We will continue to invest in the next generation of Analytics to help you drive better outcomes for the long term.
Now is the time to build the digital foundation that your business needs for the future — and we’ve made it easy for you to get started here. You can begin collecting data and benefit from the latest innovations in the new Analytics experience as they become available while keeping your current Analytics implementation intact.
See you online,
The Google Analytics Team