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How to automate sharing of new content on your website to your email subscribers and social networks: Case study using GoDaddy Email Marketing software and Jetpack

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1. Automate sharing of new content on your website to your email subscribers

For this case study, I will be automating sharing of any new content (post/page/product) on our website digitalsplendid.host to all email subscribers using GoDaddy Email Marketing software. Any popular email marketing software should accomplish this objective. Sharing to your subscribers any new content (especially blog posts/products) is one of the easiest and cost effective ways to generate traffic/sale to your website/online store.

Need to activate RSS to Email feature under Add-ons.

 

 

In order to send emails only about fresh blog posts, feed URL instead of https://digitalsplendid.host/feed, will be https://digitalsplendid.host/blog/feed.

In order to send emails only about fresh product additions, feed URL https://digitalsplendid.host/shop/feed.

In case not in a position to implement email marketing software due to cost or other reasons, a free plugin that will serve the purpose of sending emails to subscribers about new blog posts is Email Subscribers & Newsletters plugin by Icegram.

2. Automate sharing of new blog posts to your social networks using free version of Jetpack

To automate the sharing of new posts to your social networks, there is free version of Jetpack. This might be a feature that though free and powerful often overlooked.

Awesome Motive suite of products for small businesses while taking a look at opportunities for real time behavior automation with OptinMonster

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Let us take a look at Awesome Motive, company behind a number of popular software tools for small businesses with some focused entirely on WordPress. Here are their software tools with a similarity that all of them are easy to use with no programming knowledge needed and fast in performance:

OptinMonster: Internet marketing tool that specializes in lead generation from your website. Can be implemented on all web platforms and not just WordPress. No free plan but 100% refund if not satisfied within 14 days.

WPForms: Online form builder software for WordPress CMS with both free and paid plans.

MonsterInsights: A WordPress plugin to make the most of Google Analytics data. Both free and paid plans. Newly introduced feature to display Popular Posts on any part (posts/pages/widgets) of a website even takes care of presentation and functionality aspect increasing user engagement.

WPMail SMTP: For addressing email deliverability issues. Available only for WordPress and both free and paid plans.

SeedProd: Landing page builder for WordPress for creating beautiful sales, coming soon, maintenance, and webinar pages. No free plan but 100% refund if not satisfied within 14 days.

TrustPulse: Display social proof such as actual activity on a site. Works on all popular platforms and not limited to WordPress. No free plan but 100% refund if not satisfied within 14 days.

RafflePress: WordPress giveaway plugin to grow email list, website traffic, and social media followers with giveaways and contests. No free plan but 100% refund if not satisfied within 14 days.

SmashBalloon: WordPress social feeds plugin to create customizable social media feeds to your website. Both free and paid plans.

All In One SEO: WordPress SEO plugin to improve website search ranking. Both free and paid plans.

PushEngage: Increase engagement with web push notifications. Works on all popular browsers including Chrome, FireFox, Safari, Samsung, Opera, and UC. Not just limited to WordPress. Both free and paid plans.

All of these products have a blog section so that it is easy to implement for small businesses by themselves. For WordPress users, blog WPBeginner by Awesome Motive is a learning product by itself available for free.

While features like Content Locking, Countdown Timer Popup and Multi-Step Popup forms make OptinMonster what it is, we take a look at a few automation opportunities with OptinMonster.

Real Time Behavior Automation

At the heart of Real Time Behavior Automation is OptinMonster’s proprietary Exit-Intent Technology. Once it is apparent that a visitor to your website is about to leave or exit, an attempt is made to convince the visitor with activities like popup with a link to buy under a limited time offer or subscribe for newsletter. The Exit-Intent Technology works slightly differently on desktops and smartphones with a common aim to intelligently understand the intent of the visitor while browsing the web page. For instance if a user rushes on desktop from footer towards browser address bar, chances are the visitor intends to exit and move on to some other website.

It is not just exit intent. The same technology also used to show campaigns based on the area of the site they are visiting, take into account how a visitor reacted with other offers, and based on that, provide new offers. Closely associated with this concept is InactivitySensor and precision targeting with personalized campaigns based on from which geographic location or website the visitor coming from, which device in use (desktop/laptop/tab/smartphone).

Email Marketing Automation Opportunities for e-Commerce Stores

OptinMonster is a lead generation software that helps to achieve the most from your email marketing endeavors. Armed with your choice of email marketing software, here is an article to brainstorm automation opportunities with OptinMonster for your e-commerce store: Getting Started With eCommerce Email Marketing Automation: 4 Campaigns Every Store Needs.

To conclude, here is a case study How IFG Saved $20,000 Using MonsterInsights thereby understanding how Awesome Motive suite of products helping small businesses grow and compete with the big guys.

 

BEST BLACK FRIDAY DEAL FOR RSS GROUND!

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Source: RSS Ground Feed newsletter dated Nov 25, 2020

RSSground.comToday we officially begin our Black Friday sale.

If you tried RSS Ground before or never heard of it, now is the best time to look at it. Lately, we have added tons of new functionality: new quality content sources such as Best Buy, Gearbest, Shopify and more. Ability to create personal feeds with your own content and then automatically distribute it everywhere will simply blow your mind.

Right now is a perfect time to give it a try.

Why?

Because we are giving you a full-scale Premium account for free for 90 days plus a 30% discount for recurring months.

Public content feeds, private content feeds, personal feeds, automated posting campaigns, content widgets, Feeds Reader. All arsenal is at your disposal and you don’t have to pay for it for full 3 months.

Annual premium account signup with the coupon

Monthly premium account signup with the coupon

BF2020

This deal also works for our business plans. Compare and select the plan you like and use the coupon BF2020 to sign up.

 

RSS Ground - Automate your content marketing efforts!

Global Edge security can make your web assets up to 30% faster with Argo!

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Source: WP Engine newsletter dated Oct 28, 2020

We at WP Engine have upgraded Global Edge Security subscription to now include Argo Smart Routing, a new request-routing feature from Cloudflare. Some GES-enabled sites on WP Engine are now seeing up to a 30% performance increase on web assets!

This recent upgrade has already completed at no additional cost. Global Edge Security is continuing to provide you the most advanced security with DDoS protection, a Web Application Firewall (WAF) and more. Now with Argo dynamically routing traffic on the fastest network path for your visitors, you are also getting performance improvements. This smart traffic routing results in faster page load times and an increase in site reliability.

Welcome to the future of Google Analytics

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Source: Google Analytics newsletter dated Oct 28, 2020

Google Analytics helps you understand your customers and create better experiences for them. But with rapid changes in customer behaviour and evolving industry standards for privacy, it’s more challenging than ever to get the insights that you need. So we’re introducing a new, more intelligent Analytics experience that delivers the essential customer insights that you need to be ready for whatever comes next. Get started today with just a few clicks.

This next generation experience will take your digital analytics to a whole new level.

  • It’s built with machine learning at its core to automatically uncover new insights from your data that you can use to improve your website or app.
  • It provides a more complete understanding of how people interact with your business by bringing together data across app and web.
  • Looking ahead, this experience will work with or without cookies or identifiers so that you can get robust insights about your visitors even with gaps in your data.

And this is just the beginning. We will continue to invest in the next generation of Analytics to help you drive better outcomes for the long term.

Now is the time to build the digital foundation that your business needs for the future — and we’ve made it easy for you to get started here. You can begin collecting data and benefit from the latest innovations in the new Analytics experience as they become available while keeping your current Analytics implementation intact.

See you online,
The Google Analytics Team

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