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WPForms and its integration with all major email marketing software: Demo of Sendinblue integration

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For building an email list of a WordPress site, consider WPForms and OptinMonster.

A. Static and dynamic forms with WPForms and OptinMonster respectively

WPForms is focused on creating static forms, such as admission form for a computer training company; OptinMonster on contextual forms based on visitors’ activities, such as exit popups once a visitor sensed exiting the website.

WPForms and OptinMonster together help interact with the visitors through forms that are optimized for WordPress CMS. They load fast while consuming the least resource. While OptinMonster is platform independent, WPForms only for WordPress.

Features like multipage forms, online payment through the form (PayPal, Stripe, Authorize.Net integration), conversational forms justify premium pricing of WPForms. So is the case with OptinMonster with exit intent technology, content locking, coupon wheels campaign, count down timers, MonsterEffects, and more…

B. How WPForms/OptinMonster relate with email marketing software

One may wonder if indeed I am using an email marketing software, why then spend on WPForms/OptinMonster if indeed forms and popups can be created even from an email marketing software. The answer is that with WPForms/OptinMonster, you get a whole host of features pertinent to static/dynamic forms that are perhaps not available with your email marketing software under one package. WPForms and OptinMonster have kept their niche limited to what they stand for, collecting leads. For making the most of leads, both WPForms and OptinMonster integrate with all major email marketing software. For this article, we examine WPForms integration with Sendinblue.

 

C. Integrating WPForms with Sendinblue

For this article, we take a look at the process of integrating WPForms with Sendinblue.

With Sendinblue addon, forms created using WPForms can be connected with Sendinblue. Users added through WordPress forms can be appended to your choice of lists in Sendinblue. Users can be unsubscribed, deleted, or tracked for events.

Sendinblue addon is available with Plus plan and above.

Install and activate WPForms on your WordPress site.

C.(i) Connecting WPForms with Sendinblue account

Next, move on to Addons under WPForms on left sidebar of WordPress admin dashboard.

You get a list of all available addons with your plan.

You can also use the search button to locate addons.

In case the addon does not appear, click Refresh Addons.

The above screenshot is for locating AWeber addon. A similar process will apply for Sendinblue.

Next, move on to the Integrations menu.

 

Click Add New Account.

Need to fill Sendinblue API Key and Nickname (optional).

Click Connect to Sendinblue button and you are taken to your Sendinblue account. Click on the main menu (top right corner), select SMTP & API.

 

 

API Key can be viewed from here.

 

 

Copy API Key from above and move on to WPForms settings in order to paste the copied API key. Nickname is optional and for internal reference in case more Sendinblue accounts are connected.

The status now showing Connected.

C.(ii) Integrating a form (created using WPForms) with Sendinblue

Now comes the time to integrate a form with Sendinblue. Either create a new form or edit an existing one. Under Marketing of form builder, click Sendinblue and Add New Connection.

 

Enter any nickname (for internal reference only).

Under Select Account, you get a list of all connected Sendinblue accounts. Choose the one you would like to connect with the present form.

 

 

Once you select your choice of Action to Perform, additional settings will populate for configuration.

 

In the above screenshot, under Email, select the WPForms field with email address of subscribers.

New Email is for updating an existing list with a WPForms field that will have a new email address of the subscriber. For this example, it can be left blank.

List will fetch all Sendinblue lists. Choose the one that will add subscribers.

 

Any custom Sendinblue field can be mapped to WPForms field.

 

With WPForms’ conditional logic, so-called hyper-segmented lists can be created for better outcomes. The next step would be to create email marketing campaigns on Sendinblue making the most of their tools with professional designs, personalization, and automation capabilities.

Almost using the same method as described above for Sendinblue, WPForms integrates seamlessly with all the major email marketing software/CRM including:

  • ConstantContact
  • AWeber
  • Mailchimp
  • GetResponse
  • CampaignMonitor
  • ActiveCampaign
  • SalesForce
  • Drip

How to automate sharing of new content on your website to your email subscribers and social networks: Case study using GoDaddy Email Marketing software and Jetpack

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1. Automate sharing of new content on your website to your email subscribers

For this case study, I will be automating sharing of any new content (post/page/product) on our website digitalsplendid.host to all email subscribers using GoDaddy Email Marketing software. Any popular email marketing software should accomplish this objective. Sharing to your subscribers any new content (especially blog posts/products) is one of the easiest and cost effective ways to generate traffic/sale to your website/online store.

Need to activate RSS to Email feature under Add-ons.

 

 

In order to send emails only about fresh blog posts, feed URL instead of https://digitalsplendid.host/feed, will be https://digitalsplendid.host/blog/feed.

In order to send emails only about fresh product additions, feed URL https://digitalsplendid.host/shop/feed.

In case not in a position to implement email marketing software due to cost or other reasons, a free plugin that will serve the purpose of sending emails to subscribers about new blog posts is Email Subscribers & Newsletters plugin by Icegram.

2. Automate sharing of new blog posts to your social networks using free version of Jetpack

To automate the sharing of new posts to your social networks, there is free version of Jetpack. This might be a feature that though free and powerful often overlooked.

Awesome Motive suite of products for small businesses while taking a look at opportunities for real time behavior automation with OptinMonster

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Let us take a look at Awesome Motive, company behind a number of popular software tools for small businesses with some focused entirely on WordPress. Here are their software tools with a similarity that all of them are easy to use with no programming knowledge needed and fast in performance:

OptinMonster: Internet marketing tool that specializes in lead generation from your website. Can be implemented on all web platforms and not just WordPress. No free plan but 100% refund if not satisfied within 14 days.

WPForms: Online form builder software for WordPress CMS with both free and paid plans.

MonsterInsights: A WordPress plugin to make the most of Google Analytics data. Both free and paid plans. Newly introduced feature to display Popular Posts on any part (posts/pages/widgets) of a website even takes care of presentation and functionality aspect increasing user engagement.

WPMail SMTP: For addressing email deliverability issues. Available only for WordPress and both free and paid plans.

SeedProd: Landing page builder for WordPress for creating beautiful sales, coming soon, maintenance, and webinar pages. No free plan but 100% refund if not satisfied within 14 days.

TrustPulse: Display social proof such as actual activity on a site. Works on all popular platforms and not limited to WordPress. No free plan but 100% refund if not satisfied within 14 days.

RafflePress: WordPress giveaway plugin to grow email list, website traffic, and social media followers with giveaways and contests. No free plan but 100% refund if not satisfied within 14 days.

SmashBalloon: WordPress social feeds plugin to create customizable social media feeds to your website. Both free and paid plans.

All In One SEO: WordPress SEO plugin to improve website search ranking. Both free and paid plans.

PushEngage: Increase engagement with web push notifications. Works on all popular browsers including Chrome, FireFox, Safari, Samsung, Opera, and UC. Not just limited to WordPress. Both free and paid plans.

All of these products have a blog section so that it is easy to implement for small businesses by themselves. For WordPress users, blog WPBeginner by Awesome Motive is a learning product by itself available for free.

While features like Content Locking, Countdown Timer Popup and Multi-Step Popup forms make OptinMonster what it is, we take a look at a few automation opportunities with OptinMonster.

Real Time Behavior Automation

At the heart of Real Time Behavior Automation is OptinMonster’s proprietary Exit-Intent Technology. Once it is apparent that a visitor to your website is about to leave or exit, an attempt is made to convince the visitor with activities like popup with a link to buy under a limited time offer or subscribe for newsletter. The Exit-Intent Technology works slightly differently on desktops and smartphones with a common aim to intelligently understand the intent of the visitor while browsing the web page. For instance if a user rushes on desktop from footer towards browser address bar, chances are the visitor intends to exit and move on to some other website.

It is not just exit intent. The same technology also used to show campaigns based on the area of the site they are visiting, take into account how a visitor reacted with other offers, and based on that, provide new offers. Closely associated with this concept is InactivitySensor and precision targeting with personalized campaigns based on from which geographic location or website the visitor coming from, which device in use (desktop/laptop/tab/smartphone).

Email Marketing Automation Opportunities for e-Commerce Stores

OptinMonster is a lead generation software that helps to achieve the most from your email marketing endeavors. Armed with your choice of email marketing software, here is an article to brainstorm automation opportunities with OptinMonster for your e-commerce store: Getting Started With eCommerce Email Marketing Automation: 4 Campaigns Every Store Needs.

To conclude, here is a case study How IFG Saved $20,000 Using MonsterInsights thereby understanding how Awesome Motive suite of products helping small businesses grow and compete with the big guys.

 

Tailwind Create: New feature added for Pinterest that automates designing Pins

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Disclosure: This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.

 

For each idea or associated URL and images, Tailwind Create automates the process of generating multiple designs, tweaking as you like, and then sharing a few using features like SmartSchedule and Tailwind Communities. The whole process is seamless with drag & drop and no programming knowledge needed.

Tailwind Create is now available for all Tailwind members. Special 50% launch discount (valid until Jan 31st), which you can use on any higher tier Create plan (lock in this discount for life, so long as you upgrade by Jan 31st, 2021).

Let’s take a look at Tailwind Create with the help of screenshots.  

 Tailwind Create: A new feature added with Tailwind for Pinterest.

Each brand has its own choice of colors which is kept consistent as part of brand identification. Tailwind Create takes into account colors and logo that define a brand.

 

As highlighted, “We recommend publishing new ideas with new images, titles, and descriptions to provide Pinners with the best possible experience.” So, instead of the title of the post Automate Instagram publishing with Tailwind for Instagram, I change to ‘Implementing Tailwind for Instagram for your business’. The title that appears with the posted article (Automate Instagram publishing with Tailwind for Instagram) has been used earlier. 

There are two options to choose images. Either Upload Photos through your device, let Tailwind Create pull in images from your URL,  or choose from Stock Photos (library of photos).

Under Stock Photos, there are two options: free photos or premium photos accessible by subscribing to a paid Tailwind Create plan.

Now comes the magic of Tailwind Create. Based on the images added, you get a number of designs for Pins that you can share. Choose a few to share for each idea.

The aim of Tailwind Create is to create and share quality content with ease. With Tailwind Create, you get immediate access to so many wonderful designs for an idea that it becomes irresistible to share all. Yet it is better to focus on refining few quality Pins for each idea instead of Pinning similar designs, even if each design for an idea appears unique with Tailwind Create. So goes the tip: “Select and refine a few designs that best capture your idea.”

In order to quickly zero in few designs to refine, make use of filters under Content, Industry, and Pin Format.

A whole host of editing tools with Text, Elements, and Photos.

Once a particular design is selected, it will not be altered while other designs can be tweaked under Design Settings. Once design selected for Pinning (selected designs can be more than one), press Review Your Selection.

You can still ‘Try on different looks’ the selected designs by playing with colors or styles or fonts before pressing Go Schedule.

You can either schedule all the drafts under one click or choose one by one.

Select board for each design or Pin. One design can have multiple boards to schedule for.

Make use of SmartSchedule for letting Tailwind algorithm decide the best time for engagement. To know more about SmartSchedule, click here.

Select the board under which the design/Pin to be placed for sharing.

To know the status of scheduled Pins or SmartSchedule, click Scheduled Pins on the top menu.

Make use of Community feature to multiply sharing of Pins with like-minded peers. To know more about Tailwind Community, click here.

Tailwind Create is one more tool to speed up your Pinterest marketing while adhering to overall Pinterest SEO, best practices. Pin in moderation. Do not create too many Pins for a URL or share many in quick succession.

To understand difference between fresh Pins and duplicate Pins, here is our previous article: Images and Pinterest: Tailwind could help marketers seize from a marketplace that is affluent while understanding fresh Pins and duplicate Pins. When used correctly and if you follow suggestions to share only a few designs for each idea, you can Pin with confidence.

Also, it is to be noted that Tailwind has two distinct programs: Tailwind for Pinterest and Tailwind for Instagram. Both are excellent in your pursuit for automating the process of sharing images and videos on Pinterest and Instagram. 

 

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