Let us take a look at Awesome Motive, company behind a number of popular software tools for small businesses with some focused entirely on WordPress. Here are their software tools with a similarity that all of them are easy to use with no programming knowledge needed and fast in performance:
OptinMonster: Internet marketing tool that specializes in lead generation from your website. Can be implemented on all web platforms and not just WordPress. No free plan but 100% refund if not satisfied within 14 days.
WPForms: Online form builder software for WordPress CMS with both free and paid plans.
MonsterInsights: A WordPress plugin to make the most of Google Analytics data. Both free and paid plans. Newly introduced feature to display Popular Posts on any part (posts/pages/widgets) of a website even takes care of presentation and functionality aspect increasing user engagement.
WPMail SMTP: For addressing email deliverability issues. Available only for WordPress and both free and paid plans.
SeedProd: Landing page builder for WordPress for creating beautiful sales, coming soon, maintenance, and webinar pages. No free plan but 100% refund if not satisfied within 14 days.
TrustPulse: Display social proof such as actual activity on a site. Works on all popular platforms and not limited to WordPress. No free plan but 100% refund if not satisfied within 14 days.
RafflePress: WordPress giveaway plugin to grow email list, website traffic, and social media followers with giveaways and contests. No free plan but 100% refund if not satisfied within 14 days.
SmashBalloon: WordPress social feeds plugin to create customizable social media feeds to your website. Both free and paid plans.
All In One SEO: WordPress SEO plugin to improve website search ranking. Both free and paid plans.
PushEngage: Increase engagement with web push notifications. Works on all popular browsers including Chrome, FireFox, Safari, Samsung, Opera, and UC. Not just limited to WordPress. Both free and paid plans.
All of these products have a blog section so that it is easy to implement for small businesses by themselves. For WordPress users, blog WPBeginner by Awesome Motive is a learning product by itself available for free.
Real Time Behavior Automation
At the heart of Real Time Behavior Automation is OptinMonster’s proprietary Exit-Intent Technology. Once it is apparent that a visitor to your website is about to leave or exit, an attempt is made to convince the visitor with activities like popup with a link to buy under a limited time offer or subscribe for newsletter. The Exit-Intent Technology works slightly differently on desktops and smartphones with a common aim to intelligently understand the intent of the visitor while browsing the web page. For instance if a user rushes on desktop from footer towards browser address bar, chances are the visitor intends to exit and move on to some other website.
It is not just exit intent. The same technology also used to show campaigns based on the area of the site they are visiting, take into account how a visitor reacted with other offers, and based on that, provide new offers. Closely associated with this concept is InactivitySensor and precision targeting with personalized campaigns based on from which geographic location or website the visitor coming from, which device in use (desktop/laptop/tab/smartphone).
Email Marketing Automation Opportunities for e-Commerce Stores
OptinMonster is a lead generation software that helps to achieve the most from your email marketing endeavors. Armed with your choice of email marketing software, here is an article to brainstorm automation opportunities with OptinMonster for your e-commerce store: Getting Started With eCommerce Email Marketing Automation: 4 Campaigns Every Store Needs.
To conclude, here is a case study How IFG Saved $20,000 Using MonsterInsights thereby understanding how Awesome Motive suite of products helping small businesses grow and compete with the big guys.