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Last Updated on October 13, 2021 by Rajeev Bagra
Disclosure: This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.
For each idea or associated URL and images, Tailwind Create automates the process of generating multiple designs, tweaking as you like, and then sharing a few using features like SmartSchedule and Tailwind Communities. The whole process is seamless with drag & drop and no programming knowledge needed.
Let’s take a look at Tailwind Create with the help of screenshots.
Tailwind Create: A new feature added with Tailwind for Pinterest.
Each brand has its own choice of colors which is kept consistent as part of brand identification. Tailwind Create takes into account colors and logo that define a brand.
As highlighted, “We recommend publishing new ideas with new images, titles, and descriptions to provide Pinners with the best possible experience.” So, instead of the title of the post Automate Instagram publishing with Tailwind for Instagram, I change to ‘Implementing Tailwind for Instagram for your business’. The title that appears with the posted article (Automate Instagram publishing with Tailwind for Instagram) has been used earlier.
There are two options to choose images. Either Upload Photos through your device, let Tailwind Create pull in images from your URL, or choose from Stock Photos (library of photos).
Under Stock Photos, there are two options: free photos or premium photos accessible by subscribing to a paid Tailwind Create plan.
Now comes the magic of Tailwind Create. Based on the images added, you get a number of designs for Pins that you can share. Choose a few to share for each idea.
The aim of Tailwind Create is to create and share quality content with ease. With Tailwind Create, you get immediate access to so many wonderful designs for an idea that it becomes irresistible to share all. Yet it is better to focus on refining few quality Pins for each idea instead of Pinning similar designs, even if each design for an idea appears unique with Tailwind Create. So goes the tip: “Select and refine a few designs that best capture your idea.”
In order to quickly zero in few designs to refine, make use of filters under Content, Industry, and Pin Format.
A whole host of editing tools with Text, Elements, and Photos.
Once a particular design is selected, it will not be altered while other designs can be tweaked under Design Settings. Once design selected for Pinning (selected designs can be more than one), press Review Your Selection.
You can still ‘Try on different looks’ the selected designs by playing with colors or styles or fonts before pressing Go Schedule.
You can either schedule all the drafts under one click or choose one by one.
Select board for each design or Pin. One design can have multiple boards to schedule for.
Make use of SmartSchedule for letting Tailwind algorithm decide the best time for engagement. To know more about SmartSchedule, click here.
Select the board under which the design/Pin to be placed for sharing.
To know the status of scheduled Pins or SmartSchedule, click Scheduled Pins on the top menu.
Make use of Community feature to multiply sharing of Pins with like-minded peers. To know more about Tailwind Community, click here.
Tailwind Create is one more tool to speed up your Pinterest marketing while adhering to overall Pinterest SEO, best practices. Pin in moderation. Do not create too many Pins for a URL or share many in quick succession.
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